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One of the best guides on social Marketing ever.

{!firstname_fix},

I have just read one of the best guides on social
marketing ever. It is called the Authority Black
Book by Jack Humphrey.

http://contentdesk.com/cmd.php?af=809224

Jack is the go-to guy who consults gurus and
experts the world over on link building and
social marketing strategies.

I have watched my traffic and rankings improve
drastically by applying what Jack has in the
Black Book.

What is strange to me is that Jack is just giving
it away. Its jam-packed with resources and
tactics to immediately start driving more website
traffic and I know he could charge for it and
make a bundle.

But its really a no strings attached download you
can grab right now and start benefiting from
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I mean, like in the first 1/2 hour of reading and
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It was not rated the #1 ebook for bloggers by
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praising the Black Book all over the web in
Google, Yahoo, and MSN.

You should grab it tonight and devour it.

And do not forget who sent you all this free
traffic! :)

Regards,

Robert Le Gay Brereton

P.S. - The Authority Black Book is now in its
second release. This is the newest 2.0 version
released this spring. So if you got the Black Book
from last year, you need to download the new version.

It is even better with tons of new information!

http://contentdesk.com/cmd.php?af=809224

Affiliate Marketing

If you want to make real money on the internet you need your own product. Yes, I know about affiliate marketing and how you can make money from that, but how about if you paid affiliates to sell YOUR product? Doesn’t that sound a bit better? Yes, it can be difficult to create a product, but nobody ever made a fortune without doing something themselves.

Create your own product and get All the Traffic You Want!

If you want to make real money on the internet you need your own product. Yes, I know about affiliate marketing and how you can make money from that, but how about if you paid affiliates to sell YOUR product? Doesn’t that sound a bit better? Yes, it can be difficult to create a product, but nobody ever made a fortune without doing something themselves.

First decide what kind of product you can make. If you are a computer whiz kid you can probably write some software to cure a problem that a lot of people have got, and you would probably make a fortune from it, but we are not talking about computer whiz kids. We are talking about ordinary people. There is a lot that ordinary people can do.

The best type of products are those that are electronically deliverable. You want something that people can download as soon as they purchase it. Why is this? Because all you have to do
is produce the product and advertise it. All the collection of payment, delivery, thank you letters and receipts and so on are carried out automatically. You can sell a product, get paid for it and deliver it with a thank you note and receipt all while you are sound asleep. All you need to do is have breakfast, switch on your computer and check out your bank account. It’s that easy.

So what products can be delivered over the internet? The most common are ebooks.
Once you get your product you can sell it on clickbank.To advertise your product and get traffic Try Robert Le Gay Breretons Site to get all the traffic you want to you website or blog. Just click on the title above to see site.

How To Setup A Profitable Blog or Mini Site Part 3

The next article in this series will look at how to drive traffic to your blog or mini site - the element of online marketing that most people get stuck at.

Here we'll look at the primary ways of driving quality traffic to your niche site. Keep in mind that the phrase QUALITY traffic is important - we only the want the visitors who might buy our products and make us money - we don't want freebie seekers in this business model.

The first and best way to generate traffic is to do as I've described in the previous article, which is to produce content based on long tail keywords from your niche. After optimizing your page well for this term, and using the in built pinging fucntion to notify other websites of your new content - you can be ranking and getting traffic for uncompetitive terms within the first few days of your site's existence.

After this, there are many ways to approach your traffic generation.

1. Article Marketing: This is essentially (though often misunderstood) the process of having articles you've written, published on websites other than your own, for the purpose of including a link back to your site and funneling traffic from their site to yours. You can do this with article directories or with other blogs and websites by contacting the site author. Either way, the extra exposure from these sites can drive through important relevant visitors to your pages.

2. Ongoing Keyword research and SEO: The reason I believe in having a big focus on SEO is that the people who have a specific problem and are looking for a solution, tend to gravitate toward a search engine. Yes there are millions of web viewers who don't go near a search engine but they can be harder to target and can represent not as high a quality traffic. In other words they don't tend to make you as much money.


Continually finding new keywords that represent relevant traffic for your products, and continually creating content to target those visitors is about as smart as you can be with ongoing traffic generation.

3. Link Building: This is both for the purpose of boosting your search engine rankings and increasing exposure to your website. You have probably heard that links back to your site from relevant websites indicate your site is more trust worthy and worthy of better SE rankings. At the same time, a link on a relevant website, whether in a piece of content on a sidebar, can increase visitors to your website. You should make it a point to continually do activities that motivate similar sites in your niche to link to you - or even if not in your niche, site's that could send you relevant visitors.

4. Using Social Networks: Using the myriad social networks like Digg, Mysapce, Facebook, Stumbleupon etc can be another great way to increase traffic to your website. Just by submitting all the posts you make to your blog to site's like Digg and Stumbleupon, you can earn yourself extra backlinks, and the potential to have your content seen and then shared by new members of your target audience. As is becoming clear, almost EVERYONE online hangs out at some social network for some reason, and if you can find where your target market is hanging out and leverage that, your traffic can increase exponentially.

Finally, remember that when trying to generate traffic to your blog, you should consider your niche before deciding which methods to utilize. As I've said before, using a social network might be great, but certain niches might be too technically unadvanced to know about social networks, and they only use Google. Some niches might be more easily approached by use of visual media like video rather than article content. The bottom line of traffic generation is where are my target market hanging out, and how can I get my site in front of them in a way that contributes value to their lives.

I hope you've found this traffic generation article helpful. Next we'll look at the management of a successful blog.

Author Bio: ROBERTLE GAY BRERETON

How To Setup A Profitable Blog or Mini Site Part 2

In the first article in this series we looked at the first step to creating a successful blog or mini site namely, the selection of a truly profitable niche.

Once your niche is selected, you obviously need to create a website to capitalize on it.

Blogs in particular have become such a popular choice for niche marketers because of their extreme ease of use, ease in maintaining, and ease in updating. Not to mention that the structure of a blog is generally by nature, search engine friendly. AND furthermore, where it isn't, there is always a third party plugin to make it so.

There are many ways to create a successful blog, and the one you choose should reflect an understanding of your target market. What we'll look at here is an example of one such method, that focuses on the generation of free traffic, and the promotion of an affiliate program for monetization.

The first thing you need to do is create a blog that's visually or aesthetically sound. A visually sound blog, other than just looking pretty, is arranged in a way that maximizes all the content you create, by maintaining your readers attention, and drawing the most attention to your affiliate program.

There are a few ways you want to do this:

1. Choose a blog theme with a predominantly white background and with black text. Simple advice, but often ignored. Black on white is the easiest for the eyes to read. Other colour schemes can quickly tire the eyes and make it hard to maintain concentration.

2. Choose a clean and neat theme. You don't want too much going on. It should be very clear where your content is located, very clear where your sidebar and navigation is located, where your other categories can be viewed and so forth. If a reader comes from a search engine, they should know exactly where they have to click to get the information they want. Generally I say the less options the better in terms of other features on your blog.

3. There are certain pages you absolutely want to have on your site. These are a Privacy Policy page, an About Us page, and a Contact us page. Google in particular looks at these things as indicators of a serious, quality, non spammy site. Furthermore, you want to have an archives page (easily achieved by the SRG Clean Archives plugin if you use Wordpress), so as not to have your archives taking up valuable room in your blog sidebar.

There are more factors but for the sake of this article not being 9000 words, we'll move on.

Once you have an aesthetically pleasing blog, you need some reader pleasing content.

We're going to assume here that you have a product selected. Of course the next step after picking your niche (sometimes these tasks are one and the same) is to select a product that you'll promote to the niche. This is where you'll earn your cash.

So once you've got a product selected, and the base of a good blog created as above, your job is to create some content that the people in your niche will find valuable and use that content to drive your website's visitors to the merchant's page and earn an affiliate commission.

At this point, you should have your niche's keywords researched - by that I mean you should have some idea of what might be a good place to attack the niche from. Ideally you'd have some keyphrase related to your niche that are uncompetitive in terms of the number of pages optimized for them in the search engines.

Where you'd ideally start your content creation is by writing an article on this uncompetitive term, posting it on your site and getting it ranked in the search engines. From here, you can develop as much content on search phrases from your niche, as you desire (remember you got those phrases from a tool like the Wordtracker keyword tool) in order to increase traffic to your site.

Some factors we didn't get to mention in this article are things like On page optimization, making your pages of content rank well in the search engines - and monetization - the art of getting the highest percentage of visitors to your site actually making you money. But for a basic overview, I think we've done alright.

In the next article we'll look at driving traffic to your website.

AUTHOR BIO:Robert Le Gay Brereton

How To Setup A Profitable Blog or Mini Site Part 1

This will be the first article of a 3 part series on the big question what makes a successful (as defined by profitability) blog or mini site. I believe there are 4 components and the series will contain 1 article on each of them.

Let's get started.

The first key to the success of a blog or mini site is that it has to target a group of people (a niche) who are hungry for information of a specific nature. In other words, I'm talking about the selection of your niche.

The group of people that your blog or mini site targets has to be a group of people who have problems. Problems in the sense that they are looking for a solution to something, looking to improve something. Furthermore, in a great niche, that SOMETHING, is something that causes pain. Financial pain, physical pain, emotional pain, some sort of pain, for the simple reason that people who have pain are the people who will want to buy solutions to that pain, and hopefully from your website.

If that sounds a bit sick, trying to exploit people with pain, it's not. It's called marketing. You've had marketers doing it to you your whole life and you probably never even knew about it, why can't you do it too? And what's more, you're actually going to provide these people with a real solution, so you're being helpful!

Anyhow moving on.

So you're looking for a group of people with a problem, but that's not all.

Your next concern has to be whether there are enough of these people searching for solutions to their problems on the internet. How many is enough you ask? It's a good question. With certain kinds of sites, all you need is 10 visitors to your site a day and you can turn a nice monthly profit. Other niches and products that you promote you might need thousands per day. It all depends on what you sell, and who to, AND how much commission you make when you sell to them.

The things you should do are look at the search volume, as indicated by a tool like Wordtracker. Here you're simply looking at how many searches per day a particular keyphrase gets in the search engines. Then after that, you want to look at whether there are other sites or blogs that are competing in the same niche.

Contrary to what alot of people think, NO competition isn't necessarily a good thing. NO competition could and often does mean that it's not a profitable niche. What you actually want is SOME competition, but CRAPPY competition that you can DESTROY by making a better site, providing better content and in a better way.

The final piece of the puzzle of finding a good niche, is whether the niche has a quality product for you to promote. You need something to sell to these people, that is high quality, has great marketing material (sales letter etc, so it will convert your traffic well) and pays a decent commission.

This is of course assuming you're looking at the affiliate marketing model of making money with your blog - which I suggest if you're looking to retire from your job and earn a full time passive income, you SHOULD be. There are other ways to make money where you might think about some different factors in your niche selection.

So if you can combine all of the above factors when selecting your niche, you'll be giving yourself and your new blog the best possible chance of success. I hope you've found this valuable.

AUTHOR BIO:Robert Le Gay Brereton

FIREPOW BLOG SOFTWARE IN COMMING!

Next month see's the launch of the much awaited Firepow Blogging Software from Andrew Hansen.

Of course many people are contemplating, as they do with many products, whether or not this will be the boost they need to unlock the door to online business success. This article will look at what about this product is pure hype, and what might be an actual benefit, in order that you might form an educated opinion about this program.

I might play devils advocate and start with the negative.

Firstly let it be clearly known that no product, software, ebook or membership, is going to make you money - YOU have to do the work YOURSELF - sales letters love to give the impression that a product will do something FOR you but unless you're willing to MAKE IT happen yourself - nothing will help you.

I expect Firepow to fit this category. Particularly because it's a software that automates certain tasks, I expect it convey the feeling of doing things for you. So don't fall for it - whatever it says, remember that YOU will have work to do and if you're not ready to do that then this product won't help you.

Phew, now that that's out of my system, we can continue.

What does seem good about Firepow so far is that it combines the functions of various pieces of software into one 'machine' so to speak - which if only for the sake of nothing else but convenience, makes it a good thing. Less programs on my computer, less to think about, and hopefully less to do.

The things it combines are the tasks of (as the sales letter indicates) creating, marketing and managing your niche blog sites.

It does these things with the use of wordpress plugins, and features inside a central software, from where you can view or edit any of your blog sites - another big convenience factor.

The plugins are both a list compiled from existing plugins on the internet and those created specially by Andrew himself.

It's these fresh meat plugins that seem to be the big selling point as promises have been made of effects like stealing viral traffic, multiplying your content automatically, and giving the site owner the capacity to get in touch with other site owners for extra leverage.

Supposedly it does everything from create your site (content too) to get you traffic and beyond - a hard ask for any program and I guess we'll have to wait to see whether it delivers.

Most of us know that niche blogging works but just haven't connected the dots fully yet. If that's you - Firepow might be worth a look.

Note:

Don't forget to use http://getfirepow.com/?&aff_id=1090 in your article
Regards Robert Le Gay Brereton

WEIGHT LOSS FACTS

Weight Loss Facts:


Low Fat Foods DON'T WORK.

You cannot lose weight using Low Fat Diets. Low fat foods have been popular for more than 15 years, but yet our society is getting more overweight as each year passes. This fact alone should tell you that eating a purely low fat menu is not the answer to losing weight.

Low Calorie Diets DON'T WORK.

You won't lose weight using a Low Calorie Dieting Plan either. In fact, eating low calories is the worst thing that you can do to your body, since that will only slow down your body's fat burning engine and ruin all chances of losing weight (low calorie diets may allow a few pounds of weight loss for the first few days, but then after that all weight loss comes to a halt --- known as a dieting plateau). You can never get slim by starving yourself.

Low Carb Plans DON'T WORK.

You'll probably find it extremely difficult to get slim using a Low Carb Dieting Plan. Low carb diets have recently become popular over the last couple years, but the problem with low carb menus is that they are too strict and TOO HARD TO FOLLOW for average people. Low carb menus tend to rob your body of too much energy (carbohydrates) and make it nearly impossible to remain on the program for very long. This is why so many dieters find it difficult to follow a strict low carbohydrate menu.

LIST BUILDING STRATEGIES THAT REALLY WORK

Hi My Name is Robert le Gay Brereton and i want to tell you how i built my list.Everyone kept telling me the money is in the list and for awhile i just didn`t believe this to be true.So after trying all different methods adwords, which can cost you big bucks i stumbled on an idea and started building a huge list of opt-in buyers.I soon found the money was in the list so i purchased a FFA website for a low price which runs on auto and pulls in 45,000 leads plus per month.So i went from no leads to over 45,000 per month and haven`t looked back since i now promote my products to my list and generate lots of sales as a result.So believe me when i tell you the money is in the list,so get your own list you can get a website on my FFA website and start building your own list today.here is the site if you care to check it out for yourself Regards Robert Le Gay Brereton http://www.way2go.msnethosting.com

This is my way to thankyou for visiting my blog A FREE GIFT

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How To Become an Internet Millionaire

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THANK YOU GOD!

New *Proven* Free Traffic Method

Hi {!firstname_fix},
Everybody wants traffic, right?
And there's a ton of ways to get it. But let's face it...
Most of the so-called "f'ree traffic generators" aren'tworth your time...all you get are unqualified freebie seekers who never buy anything.
To tell you the truth, I stay away from most of thefree traffic methods, because they generally require too much work for the little return on investment (your time).
Personally, I'd much rather PAY for traffic so I can get it quickly and find out in a matter of days - oreven hours - if my campaign is working.
Like all things in life - you get what you pay for...
But I know how it is. When you're first getting started,you don't have a ton of cash to throw around, and frankly you probably DO have more time than money.
So if that describes you (and don't worry...you're notalone) then here's a tip that should help:
=> http://Piggy-backtraffic.com/go.php?71818/10
As far as f'ree traffic methods go, this is one of theeasiest and delivers some of the quickest results. Andit's a great way to get off your rear-end and get started.
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If you move fast (and actually implement), you could startseeing results (and sales) in as little as 7 days from now.
All the best,Robert Le Gay Brereton
P.S. The author is strictly limiting this to the first 500 lucky people who download the report. Get it while you can...
=> http://Piggy-backtraffic.com/go.php?71818/10

Some Top Wealth Secrets

Hi fellow Marketers

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So you have joined a top affiliate program and have plans of making a fortune
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paied.
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Now back to getting more taffic to your website or blog is a free for all site
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Some more traffic sites i use http://listjoe.com/j/robert2008
http://www.1autohits.com/?ref=0
http://www.robbyssafelist.com/
Regards and enjoy
Robert le Gay Brereton

Clickbank Top Sites

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heres the link http://www.linkbrander.com/go/62450
I`am using this system myself with great results, the hits i`am getting are amazing.
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An Honest Business That Pays well and works join free today

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Are you ready for the most amazing offer you've ever been presented with?
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Yes?
Welcome to the new Money Maker!
2008 is the year of Easy Money. And you're going to be making boat loads of the stuff just because you're lucky enough to be reading this email.
Today you're going to get everything handed to you on a silver platter.
Alan Humphreys has just released a new website that has irreversably changed the way profits are generated online. And right now, the site is still in a trial launch period where he is offering his amazing concept (in full detail) completely free of charge to the first people who take action and visit the site.
There is absolutely no risk or out of pocket expense to get the full inside scoop on how to make tens and even hundreds of thousands of dollars in the next 12 months using one simple strategy.
But you do have to hurry and be a person of action. I just went back to his site, and it looks like the offer is being withdrawn later today, so if you want to get in to this on the ground floor, ahead of everyone else.....for free, you need to go visit it now.
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All the best,
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Your Own Membership Site -We Do All The Work

Hey ~fname~
If you've ever wanted to start a membership site, but wanted someone else to do all the work, then this email is for you.
Recently one of my friends who runs a few successful mbership sites showed me some stats - and he was making over $50,000per month from just 1 membership site!!!
Well that same friend just launched a new membership site, but instead of selling memberships one at a time by himself, he's selling blocks of memberships for YOU (and me) to resell!
So if you'd like one of his membership sites AND have him do allof the work to keep the site running then and you get to cash thechecks, then follow this link:
http://debbie2009.thesecondtier.com/bulklandmine
Just think - in 5 minutes from now you could have your own full blown membership site and keep 100% of the profits for yourself!
He's only selling these licenses to a few select people, so lease hurry.
http://debbie2009.thesecondtier.com/bulklandmineThanks,(name)
P.S. check out the screenshot that shows 50k from ONE membership website in just 30 days.
http://debbie2009.thesecondtier.com/bulklandmine

Why Work For A Boss,When You Can Make $1000`s From Home?

Learn the same exact secrets these ordinary peopleare using to make an utter fortune each month onlinefrom the comfort of home with virtually zero risk?http://www.bestecash.com/?dapthne200.top5

Working At Home-Do You Have What it Takes?

You know you've got it made when you can sleep in as long as you want, refuse to go to work, and still pull in mounds of money... right from the comfort of home. Imagine never being a slave to some uncaring boss... never having to leave your family for a daily commute... never getting paid WAY less than you're really worth... nothing would be better, right??? Would you like to work from home and decide your own hours and earnings??? Of course you would! But is it that easy... is it just a cake walk??
Well, no one is going to hand you ANYTHING! You do have to put in a little effort. But compared to the alternative, a day job, it is very simple for anyone to do. In fact, with just a computer and a couple hours of your time, you're well on your way to making a fortune online. In most cases, you don't even need a website of your own or much start up funds!
People ask me all the time, "So, what do you do exactly to make such a good living?" And my answer... "I work online, from home!!!" I always get a few weird looks from them because the next question is, "How? You are always going shopping or on vacation! How much money can you possibly make?" Which is great, cus I laugh and say, "Do you mean since I've been here talking to you?!"
So is this for you, do you really want to work from home and run your own business? First of all, I need to warn you, you MUST have discipline. No one is going to do the work for you, it's up to you and only you to make sure it gets done. If you are not willing to be accountable for your own actions, you will fail. Picking my own hours, deciding how much I want to make, not having to answer to ANYONE... is all great stuff and I wouldn't trade it for anything. But I've got a business to run and no one is going to care if I don't do it... so it's up to me to make sure it's done right. Yet, I don't look at it as work at all... when I receive these fat checks in the mail, I want to stay on the computer all night! It's amazing how much money can motivate you when you're getting paid what you're worth.
So what do I do? To keep it short and simple, I am an online marketer. The search engines are my best friends, and it's a win-win situation for everyone involved. People come online everyday with needs, my job is to help them find what they are looking for. Sure, I worked 8... 10... even 12 hours at a time in the beginning and sometimes still do... you will also. Not because you have to though, but because you'll want to. Why? Simple! Because while you're asleep at night or parting til the sun comes up or on your dream vacation, your computer will still be at work making you money. Now tell me that doesn't sound like your kind of "job"! If I can do it, so can you... here's to your success!
Sincerely,
-Robert Le Gay Breretonhttp://www.bestecash.com/?dapthne200
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My NEW EBOOK LIST BUILDING STRATEGIES THAT REALLY WORK

List Building Strategies That Really Work

List Building Strategies That Really Work
“Discover 3 Single Most Powerful List Building Strategies You Can Use For Your Own!”
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
You are encouraged to print this book for easy reading.
Brought to you by Robert Brereton
TABLE OF CONTENTS
List Building - Your Bread & Butter 5
Leveraging on Joint Ventures 8
Invest Regularly in Advertising 12
New Wave - Give Away Events 15
Recommended Resources 19
List Building Strategies That Really Work
“Discover 3 Single Most Powerful List Building Strategies You Can Use For Your Own!”
List Building - Your Bread & Butter
“Bread and Butter!” That is what people say who are walking along and an obstacle comes between them. They release one another’s hand and walk on either side of the obstacle, then rejoin hands and say, “Bread and Butter”. It’s symbolic. Bread and butter belong together.
Another way the term ‘Bread and Butter’ is used is to denote the main substance of an enterprise. “That trick is his ‘Bread and Butter’ trick.” This means that it is the backbone of his act and that he depends on it and relies on it regularly to sustain him.
Both interpretations of the term ‘Bread and Butter’ apply to list building and Internet Marketing. You just can’t have one without the other. You can’t separate the two because they belong together and, likewise; they are the sustaining part of an Internet marketers business.
List building is the first, most important and most constant of all the tasks that Internet marketers engage in. Their lists are their bread and butter and their lists and their businesses belong together. Neither can exist without the other.
You won’t have to wander around the Internet very long before you will find people saying that list building just isn’t important... and that it isn’t even necessary. Don’t you believe one word of that hooey... and that is precisely what it is... hooey!
That is without a doubt the worst Internet marketing advice that is available anywhere on the Internet... and there is lot of useless information out there. There is useless information but the idea of not building a list is just downright dangerous advice to follow. List building isn’t important... it is absolutely vital... it really is your bread and butter. Without a list, you are simply without a business.
The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send!
It wouldn’t take but one to do a lot of damage and if you send hundreds, you’ll never get the fine paid off… at least not in just one lifetime. Do you NEED an opt-in list? YES! Your list is your bread and butter.
Now, let’s discuss ways in which one can go about building that bread and butter opt-in list. There are several ways that have been proven to be very effective list building techniques.
One way to build your bread and butter opt-in list is to write articles and submit them to article banks.
If you weren’t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters or you can join a PLR site and download articles that will just need some rewriting to prevent them from being identified as duplicate content by search engine spiders. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website.
Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell.
You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and you sig tag on your posts needs to be your name and a link to your website.
Exchanging links with websites that sell products and services that are complimentary to but not identical to the products and services that you sell is another way to build your bread and butter list.
Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don’t think that a marketer should ever post a link that takes traffic away from his or her website. The key word, however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever see and every person who visits your website is a potential customer or, at the very least, a possible addition to that bread and butter opt-in list.
Then there is paid advertising to consider for the purpose of list building.
A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it then it will be money that has been well spent. PPC campaigns are very effective tools for list building... and more especially so if you can give something away for free. People do love ‘free’. Free reports... free utilities... free E-Books... if it’s free, it adds to your bread and butter opt-in list.
A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell.
E-zine advertising is very targeted advertising that has proven to be effective as well as cost effective. The people who will see your advertisement are the very people who are most likely to buy the products or services that you sell and to join your opt-in list... and, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less.
The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their ‘to-do’ list every single day. List building is never considered a side effect... it is the object of their attraction to every enterprise that they consider undertaking. They know that their lists really are their bread and butter. They fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true.
Leveraging on Joint Ventures
When Internet marketers hear the term, ‘Joint Venture’ they will immediately begin to drool... maybe ever to slightly... but they are certainly drooling.
New marketers dream of getting that first lucrative Joint Venture deal under their belts (and into their bank accounts). Well-seasoned Internet marketers always have both ears and both eyes wide open searching for their next Joint Venture opportunity.
Everybody wants a Joint Venture for the very simple reason that they are lucrative... and ‘lucrative’ is an understatement.
The first, most important and most on-going task of every Internet marketer is to build an opt-in list.
There are basically three kinds of lists and all of them are not created equally.
First there are lists that are bought... these are just about worthless.
Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven’t as yet.
The third kind of list is the ‘paid customers list’. The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon.
So... building a paid customer list is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive... say one that will sell for $9.95 or even $19.95... to Joint Venture partners and allow them to keep all of the profits from the sale. That’s right. Give them 100% of the profit... the whole $9.95 or $19.95 that the product sells for.
What you get is a long paid customer list which will turn out to be a lot more valuable than the $5 or $10 dollars per sale that you would have made. That paid customer list is like your own private gold mine. It can be used to leverage future Joint Venture deals that will add a lot of money to your bottom line.
Another method that can be used to build that valuable paid customer list is to have two membership sites... one free and one paid.
You can then offer Joint Venture partners the opportunity to give away free memberships and an opportunity to gain a commission when anyone that they send the offer of a free membership chooses to upgrade to a paid membership. You can structure this offer as a one-time payment for an up-grade or as an ongoing commission on the price of the monthly subscription.
By using either of the above discussed methods for your first Joint Venture deals you will have built a paid customers list and you will also managed to create some serious credibility for yourself. Both are assets that are beyond placing a value upon. This is the formula for success:
Paid customer list + Credibility = Success
Whatever method you choose to employ, the bottom line is that what you need the very most in order to get a profitable Joint Venture deal is a long paid customer list and some credibility. There are no substitutes for either.
Make no mistake here. Credibility is equally important to a paid customer list. Credibility is achieved by becoming a recognized authority in a niche. The paid customer list adds greatly to your credibility but you need to work hard at building credibility by writing and marketing articles, posting to blogs and forums, etc. Building credibility on the Internet isn’t easy and it takes some time. There aren’t any shortcuts.
With a paid customer list and credibility you will then be in a position to leverage the best and most profitable Joint Venture partnership agreements that are possible. Always remember that adding to your paid customer list is one of the factors that you want to insure when you enter into any Joint Venture agreement.
Now, armed with a paid customer list and credibility, your next move is to find ways to make your potential Joint Venture partners willing, even eager, to help you. Contrary to what appears to be common sense, your best Joint Venture partners are those who, up to this point, you have considered your main competitors.
No, I’m not kidding. These are the Internet marketers who are most closely associated with your customer base. The names and email addresses on their lists are the ones that you want on your list.
Let’s say that you sell ‘whatsits’... you and several other marketers are in the ‘whatsits’ selling business. If you can come up with a product that will make selling ‘whatsits’ easier or explain how customers can get the best use out of a ‘whatsit’ then you can approach your most fierce competitors and turn them into your most valuable Joint Venture partners. They will eagerly assist you in promoting your new ‘whatsit enabler’ product... for a commission, of course.
A product that will make people feel better, look better or solve a problem for them is a product that potential Joint Venture partners will embrace and then they will be eager to help you sell it.
Additionally, you must always offer generous commissions and ample support to all of your Joint Venture partners. This is never a place to cut corners or get greedy and you credibility is always on the line.
If you have made a name for yourself in your niche (gained credibility) and you have a product that Joint Venture partners know will make them look good to their lists (even your most fierce competitors), there is no limit to the help they will be willing to provide for you as a Joint Venture partner!
Invest Regularly in Advertising
Those who choose to make their living by sailing on the rough and tumble sea of Internet marketing are, by nature, confident, self-assured people who well understand that investment in many things is a necessity for survival.
They invest in themselves by learning all they can about the products and services in their niche market. They invest their time, their effort, their energy, and, yes, their money in order to achieve success. You are obviously one of those brave souls.
The one investment that every Internet marketer must invest in regularly in order to achieve success is advertising. The old saying, ‘Advertising Pays’ is as true today as it was when those words were first uttered by a long forgotten marketer of years gone by. It really does pay to advertise. You stand to gain more by advertising than what the advertising costs. That is always a given.
When we talk about advertising and Internet marketing, we are speaking of advertising by a variety of methods that include both free and paid for advertising. All of the methods that we will discuss here are effective ways to advertise.
Some of them will require only an investment of time while others will include an investment of money, as well. Advertising, however, is essential. Advertising should be at the top of the ‘to-do’ list of every Internet marketer every day of the week.
First, let’s discuss paid-for advertising. The fact is you are going to have to invest some money in advertising your product, your service, your website or, even, your free membership website if you are to have any success at all on the Internet. The Internet is a huge place. There are millions of websites. You are going to have to tell people where to find you in this enormous world of the Internet.
When people are surfing the Internet looking for a particular product, service or just information, they always start that search by plugging the key words about their search into a search engine. Search engines are like keys that open the door to information about where to go on the Internet to find what is being searched for and you (your product, your service or your website) will need to be on the other side of that door when it is opened.
This is where PPC (Pay Per Click) advertising comes in. Your advertising budget needs to include a certain amount for PPC advertising. You can set a budget with search engines and limit the amount you will pay each day for PPC advertising. Set that limit as high as you can to begin with and then increase it as you soon as possible.
Another very effective method of paid advertising is to take out advertisements in E-zines that are related to the products and services that you sell. There are thousands of people who regularly receive E-zines in their inboxes about subjects that are near and dear to their hearts.
Most E-zine subscribers actually read the E-zines that they subscribe to and if you have an advertisement in it, they will see it. Advertising in E-zines is a very effective, as well as, cost effective way to advertise.
Usually you can place advertisements in E-zines that have a very large subscriber list for $30 or less per mailing. The beautiful part is that you are advertising directly to your best prospects.
Now, let’s discuss some ways in which to advertise that don’t cost any money. Paying for advertising doesn’t take much time but free advertising requires a time investment. You will always pay something for advertising... either money or time both of which are in short supply when you are an Internet marketer.
These free advertising methods that we will discuss are possibly even more valuable than the paid for ones that we have discussed before because they will not only advertise your product, service or website but, in addition, they will help to build your visibility and your credibility in your niche market.
The first method of free advertising is to write articles and E-Books then submit them to article banks and E-Book repositories for other website owners or E-zine publishers to download and use for free. Articles should never be longer than 300 to 400 words and E-Books don’t need to be longer that 10 to 12 pages.
When you submit an article or an E-Book, you need to include a resource box that includes your name and a link to your website. A link to your website should be on every page of an E-Book. Articles and E-Books need to have attention getting titles that contain key words and the articles and E-Books themselves need to be key-word rich.
The second method of free advertising is to join and post to blogs and forums that are dedicated to topics which relate to the products and services that you sell. Be aware that posting to blogs and forums takes time... and a lot of it. You will probably spend at least one hour per day posting to three or four blogs or forums.
This is, however, time that is well spent. Your signature tag that will be included at the bottom of every post you make should contain your name and a link to your website. This accomplishes three important things: (1) it is advertising for you, (2) it is building credibility for you, and (3) it is adding links for search engine spiders to count, thereby, raising your PageRank in the search engines.
Link exchanges with other Internet businesses who sell products or services that are complimentary to but not identical to the products and services that you sell can be a very effective way in which to advertise, as well.
Link exchange partners should have a PageRank at least as high as yours and preferably higher. You can find link exchange partners in several ways. You can go to link exchange websites and find them there or you can simply plug key words into a search engine and locate them yourself.
New Wave: Give Away Events
There is one thing that has to be said about Internet marketers. They are advertising innovators. Internet marketers simply tossed out all of the written-in-stone advertising policies of brick and mortar advertisers and devised new and effective ways to reach their potential customers.
The Internet itself changed the way that people buy things. People no longer have to get dressed, drive into town, find a parking place, stand in line or wear out their shoe leather searching for the products and services that they want. Three cheers for the Internet!
Internet marketers devised ways in which to reach their customer base that were unheard of in the brick and mortar world of advertising and now these giants of innovation have come up with yet another method that defies all of the principles of advertising that have been established over the years.
This new and innovative marketing technique that I’m talking about is called a “give away event” or a “Joint Venture give away event”
Can you imagine a group of brick and mortar stores getting together and agreeing to give free ‘stuff’ to one another’s customers? I can’t either. It isn’t likely that Sears is going to give something free to JC Penny customers, is it? Brick and mortar stores wouldn’t even dream of giving something free to stores that are not in competition with them. JC Penny would never give something free to customers of an automotive store even though JC Penny doesn’t sell automotive supplies. It just isn’t done in the brick and mortar world. But it IS done on the Internet.
When this marketing technique first came on the Internet, the Joint Venture give away was done only between October and mid-December to try to take advantage of the holiday shopping season but now the Joint Venture give away happens all year long.
The idea here is that people are more than one-dimensional. People who are deeply into Internet marketing, for example, also have spouses, kids, dogs, cats, like to ski or buy boats. People who are avid fishermen may also be interested in getting the best interest rate on their savings or learning to play a guitar. People may belong to one mailing list that reflects their main interest but that doesn’t mean that they are not interested in other products or services.
The fact that people are more than one-dimensional was noted by innovating Internet marketers. They devised a plan to take full advantage of the varying interests of people by putting together the now famous Joint Venture give away.
A Joint Venture give away is usually limited to a specific number of partners. Each partner offers a free gift which is almost always digital and downloaded from his website. These free gifts are usually E-Books, special reports or utilities that are valuable in some way.
Once a Joint Venture give away is organized, every participating partner sends the entire list of free gifts to the members of his mailing list. Those who sell Internet marketing E-Books on their websites will send offers for E-Books about ski vacations and guitar lessons to the members of their list. Those who sell ski equipment will, likewise, send free gift offers for Internet marketing E-Books to their lists.
Every partner advertises the free gifts offered by themselves as well as every other member of the Joint Venture give away and each and every partner in the Joint Venture give away has the opportunity to build his or her list.
As I said before, when the Joint Venture give away was first conceived of it was usually limited to the holiday shopping season but that is no longer the case. The fact is that it has proven to be such an effective list building opportunity that there is almost always a Joint Venture give away or two or three going on at all times of the year now. That number is growing by leaps and bounds as marketers realize the value.
The phenomenal success of the Joint Venture give away begs the questions, how does one put together a successful Joint Venture give away or find one to join?
The answer to finding one to join is really rather simple. You just do a search for ‘Joint Venture give away’ using your favorite search engine and you will find more than a few. Choosing which Joint Venture give away to join can be a little tougher. Remember that you are going to be required to send all of the offers in a joint give away package to all of the members of your list. You want to be sure that the offers are ones that your members will not find objectionable so you need to know who the other participants will be and what they will be offering as free gifts.
Creating your own Joint Venture give away is probably the better option. It is fairly simple to put together a Joint Venture give away but it will require a good deal of hard work. Rather than advertising for Joint Venture partners to participate in your Joint Venture give away, seek out each partner individually and limit the number.
For example: if you are selling Internet Marketing How-to books, you might choose two or three other marketers who sell similar products. Then you might want to look for other marketers who sell products that are totally unrelated to your niche like a marketer who sells fishing supplies and one who sells guitar lessons, for example. Make you Joint Venture give away as versatile as you possibly can.
People really do have many dimensions. They are interested in many different things and those who belong to one mailing list may very well be interested in belonging to another mailing list or even buying the products and services that they find through a Joint Venture give away.
Internet marketers are always looking for new and innovative ways to build their lists and advertise themselves and their products and services. The Joint Venture give away is only the latest way that they have found. I can’t wait to see what they come up with next!
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List Building Strategies That Really Work - byROBERT BRERETON